The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Determine merchandise promotional requirements.
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Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation. Completed |
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Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance. Completed |
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Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities. Completed |
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Consult with relevant personnel to seek input on merchandise promotional activity and opportunities. Completed |
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Develop promotional plan.
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Develop merchandise promotional objectives in line with marketing strategy. Completed |
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Identify and source promotional tools required to achieve merchandise promotional objectives. Completed |
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Document a merchandise promotional action plan that details key activities, resources and timeframes. Completed |
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Establish performance indicators for measuring impact of merchandise promotional activity. Completed |
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Integrate legal and ethical requirements and considerations into promotional planning. Completed |
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Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget. Completed |
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Seek any required approval for merchandise promotional plan. Completed |
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Monitor merchandise promotional activity.
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Communicate merchandise promotional plan and action plan to relevant personnel. Completed |
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Oversee merchandise promotional activity and respond to issues as they arise. Completed |
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Produce promotional activity reports according to organisational procedures. Completed |
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Review promotional plan.
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Evaluate promotional activity against performance indicators to determine effectiveness. Completed |
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Make recommendations for improvements in merchandise promotion based on review. Completed |
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